When it comes to teaching kids important life skills, sometimes the most effective methods don’t feel like learning at all.
That was the thinking behind the Bank’s first-ever financial literacy video game. Treat Island Tycoon is an independently played game aimed at teaching kids aged 10-14 the basics of financial literacy in a way that’s designed to keep them engaged and learning about money management.
TD worked alongside third party game developers to design, develop, and launch Treat Island Tycoon, which is housed on the Roblox platform.
Treat Island Tycoon invites players to take on the role of a young entrepreneur. Guided by a friendly character called Penny the Bear, they navigate a colourful island, where they can gather fruits to turn into frozen treats for sale.
Their business starts with a humble stand, which, through some persistent virtual “work,” can be upgraded all the way up to a treat-making factory. Within this fun, immersive setting, young players learn critical financial skills like budgeting, borrowing, saving, and running a business.
