The future of the banking industry is largely dependent on how effectively institutions use technology to improve the mobile and online experience and beyond.
It’s why TD Bank has put such an emphasis on making technology better and easier for customers to use each and every day. The bank's successful efforts were recently lauded as it received an industry-leading award.
The digital experience is the most frequent way customers interact with banks in the U.S., according to a 2023 survey conducted by Morning Consult on behalf of the American Bankers Association. The survey said 48% of bank customers use apps on phones or other mobile devices as their top option for managing their bank account and 23% use online banking via laptop or PC the most in the past 12 months. Other interactions include visiting a store (9%), ATMs (8%) and telephone calls (5%).
What makes TD's technology efforts particularly noteworthy is that first and foremost, we are the bank that is "Unexpectedly Human" – which allows people to have a "human" experience 24/7.
