VivaTech 2025

VivaTech 2025

Olfactory symphonies

Description

In celebration of its 100th anniversary, Guerlain’s most iconic perfume Shalimar is set to music. Thanks to the combined efforts of Delphine Jelk, Guerlain Perfume Creation Director and Perfumer, IRCAM AMPLIFY’s sound experts and OLFY’s synchronized perfume diffusion technology, each key ingredient of Shalimar (jasmine, bergamot, rose, vanilla, tonka beans, iris) was brought to life in a musical score.   

Interests

Luxury, Fashion & Cosmetics