Louis Vuitton has partnered with Rigsters and OKCC to develop an in-house asset production model that uses product digitization and GenAI to transform physical products into a wide range of digital assets. This model enhances production efficiency, accelerates time-to-market and opens new opportunities for creativity and digital experience, while ensuring full control and ownership of the production process. It also enables seamless collaboration between image artisans and product artisans while maintaining human expertise at the core. Louis Vuitton places artistic intent and expert hands at every stage, ensuring that the digital image receives the same care as the product itself.
