VivaTech 2025

VivaTech 2025

The journey of cashmere

Description

Discover Loro Piana's immersive project, an interactive table co-designed with MachineZero, tracing the iconic journey of Mongolian cashmere from the Capra Hircus goat to the finished garment. Combining physical and digital elements, this installation offers a unique sensory experience at the heart of the Maison's universe. It invites you to explore the origins of its precious raw materials and discover its commitment to excellence and innovation in sourcing the finest fibers.

Interests

Industry & Supply Chain