VivaTech 2024

Generative AI for Creativity - Parfums Christian Dior

Description

GenAI is revolutionizing how we create visual content. This advanced tech makes it possible to craft intricate and novel visuals that go beyond what's achievable with standard creative methods. Using GenAI, our creative team is able to bring previously unimaginable scenes to life, closing the distance between conceptual ideas and concrete visual representations — and all without the limitations traditionally posed by on-site shoots. We invite you to explore the various stages of this dynamic creative process that fuses imagination and technology.

Interests

AI
Luxury, Fashion & Cosmetics
Marketing & Advertising