Bulgari Allegra Mixology is a generative AI experience that elevates the personalization concept to a synesthetic dimension. It provides an immersive and interactive world triggering senses: olfaction, sight, and hearing. Using a one-of-its-kind Bvlgari mixing console, the client is invited to play with it like a DJ crafting its own perfect mix between Allegra Eau de Parfum and a Magnifying essence. The output is a personal audiovisual artwork that crystallizes client’s emotions.
