VivaTech 2024

Dior Astra - Parfums Christian Dior

Description

Step into the world of tailor-made luxury beauty with Astra, Dior’s bespoke AI platform. Astra was meticulously designed to transform a wealth of client feedback into forward-thinking, AI-predicted solutions that redefine luxury. At the heart of Astra lies the promise to not only deliver what clients desire today but to anticipate their future desires, the ones they have not yet formed. Powered by both Traditional AI and Generative AI, Astra distils vast oceans of client data into precise, actionable insights. Experience the future with Astra and see for yourself that at Dior, your feedback is the blueprint for our next masterpiece.

Interests

AI
Luxury, Fashion & Cosmetics