Traceability and after-care Services for linen - Loro Piana
Description
Loro Piana reaffirms its commitment to environmentally conscious practices by extending its authenticity and traceability service to the iconic linen André shirt. A token of the Maison’s dedication to transparency, clients are now able to trace every step of the production of Master of Linen® certified linen — from flax field to yarn to finished garment — by scanning the QR Code on the labels of the André shirt. A digital certificate, powered by the Aura Blockchain Consortium and thus truly incorruptible, authenticates and verifies Loro Piana’s vertical integration. A new dedicated webapp enables clients to discover the journey of each linen garment, learn about after-care guidelines and access services. Indeed, through this webapp, clients can book an After Sales Service (Alteration Service or Other) and track the status of their request.
