Sephora has always been at the forefront of innovation in prestige beauty retail across its 34 markets worldwide. For this year’s edition of Viva Technology, Sephora unveils a host of AI-powered and immersive innovations, designed to transform the beauty retail experience.
As part of the Conversational Commerce axis, highlighting Sephora’s South-East Asia’s online conversational functionality. Available on the Sephora SEA app, this chatbot leverages Sephora’s unique beauty knowledge and Generative AI that provides our Beauty Advisors with a powerful online assistant, and chats with customers to give a more sophisticated search and discovery. Making online product search an intuitive and seamless experience.
