Sephora has always been at the forefront of innovation in prestige beauty retail across its 34 markets worldwide. For this year’s edition of Viva Technology, Sephora unveils a host of AI-powered and immersive innovations, designed to transform the beauty retail experience.
Sephora’s new generations of stores, Stores of the Future in Asia break out of traditional retail. As part of this highly tech retail experience, Sephora Look Analysis, is an AI-powered beauty exploration device, available instore in China. Guided by Beauty Advisors, the tool scans a customer’s unique features to give personalized makeup looks and recommendations with detailed step-by-step tutorials based on an in-depth analysis.
