Sephora has always been at the forefront of innovation in prestige beauty retail across its 34 markets worldwide. For this year’s edition of Viva Technology, Sephora unveils a host of AI-powered and immersive innovations, designed to transform the beauty retail experience.
Immersive experiences with Sephora Universe, an immersive beauty gateway that brings the joy of Sephora stores into the digital realm where discovery and play converge. Using the Apple Vision pro, visitors can dive into Sephora’s immersive world to discover brands and products through gamification.
