VivaTech 2025

VivaTech 2025

Guardians of Memories

Description

Having been launched globally in January 2025, available on Roblox – the most important gaming platform in the world with 90 million daily players – Guardians of Memories has been designed to resonate with young consumers, in their preferred digital environment, to tap into the momentum of their interest in perfumes. • Educating future fragrance consumers from Generations Z and Alpha • Powerful connections between scents, memories and emotion • Transported into an other-worldly experience •Get the whole family together, to unlock the secrets of olfactory creation

Interests

Gaming & esports
Luxury, Fashion & Cosmetics
XR & Metaverse