Having been launched globally in January 2025, available on Roblox – the most important gaming platform in the world with 90 million daily players – Guardians of Memories has been designed to resonate with young consumers, in their preferred digital environment, to tap into the momentum of their interest in perfumes.
• Educating future fragrance consumers from Generations Z and Alpha
• Powerful connections between scents, memories and emotion
• Transported into an other-worldly experience
•Get the whole family together, to unlock the secrets of olfactory creation
